Corso di laurea in MANAGEMENT, MARKETING AND FINANCE

Consumers and Personas: Marketing and Financial Applications. Meetings with professionals

INTERVENGONO

Ilja Arefjevs - Associate Professor @BA School of Business and Finance [24 Aprile 2024]

Lisa De Leonardis - Web Content Manager @Argoserv by Sandhills Italy [9 Maggio 2024]

Fabio Di Gaetano - Department Manager @Argoserv by Sandhills Italy [15 Maggio 2024]

ABSTRACT

Consumption, purchase, and the set of human economic and financial behaviors become increasingly central both in daily life and in corporate marketing, segmentation, pricing, and promotional communication processes. Within the lessons, professionals and consultants will testify about their practices and experience to provide students with updates on professional development opportunities regarding consumer/financial behavior and digital marketing.

Gli incontri sono online ed interni alle lezioni di «Psychology of Consumption and Financial Behavior», Prof. Massimiliano Barattucci.

Per partecipare, accedere al Team del corso o scrivere a massimiliano.barattucci@unibg.it

In collaborazione con ARGOSERV by Sandhills Italy, Banku Augstskola BA School of Business and Finance.