Consumption, purchase, and the set of human economic and financial behaviors become increasingly central both in daily life and in corporate marketing, segmentation, pricing, and promotional communication processes. Within the lessons, professionals and consultants will testify about their practices and experience to provide students with updates on professional development opportunities regarding consumer/financial behavior and digital marketing.
All’interno delle lezioni del corso Psychology of Consumption and Financial Behavior del prof. Massimiliano Barattucci, si terrà un ciclo di incontri online con diversi ospiti del mondo aziendale, che si svolgeranno da marzo a maggio 2023, il martedì pomeriggio dalle 14.30.
Per partecipare, è possibile accedere tramite Microsoft Teams a questo link; oppure contattando il prof. Barattucci.
- 28 marzo | Fabio Di Gaetano “SEO strategy”
Department Manager Argoserv by Sandhills Italy
- 4 aprile | Lisa De Leonardis “Marketing Personas”
Content Manager Argoserv by Sandhills Italy
- 18 aprile | Carolina Benaglio “Risk Management”
CEO and Risk Manager MYR Consulting
- 9 maggio | Ilja Arefjevs “Investment Behavior”
Associate Professor BA School of Business and Finance