Research Seminar - Misinformation in the digital era: implications for marketing and society

24 novembre 2023 13:00 - 14:00
Luogo: 
via dei Caniana, Room 20
Relatore/i: 
Prof. Giancarlo Fedeli
Seminari di dipartimento
Persona di riferimento: 
Dott. Luca Carollo
Strutture interne organizzatrici: 
Dipartimento di Scienze Aziendali

Misinformation in the digital era: implications for marketing and society

Misinformation as a recent phenomenon fostered by the proliferation of information technologies has the potential to affect both individuals and organizations at large. The seminar will provide an overview of the intersection of relevant topics ranging from social marketing, AI, social media, and ethics in the misinformation realm, and include the author´s latest and ongoing research in the area.

TYPE OF RESEARCH – Empirical

STAGE OF RESEARCH – Research idea

For further information please refer to: seminars.dipsa@unibg.it

Programma: 

November 24 2023 – 1:00 p.m. (CET) In room 20, via dei Caniana 2
AND Online on Microsoft Teams (link)

Presenter: Prof. Giancarlo Fedeli
University for Continuing Education Krems