Strategic decisions in marketing, urban planning, and tourism are often still based on intuition or fragmented data, which are inadequate in contexts of rapid change and increasing tourism pressure. The rise of ICT and Big Data enables a shift toward evidence-based strategies through the analysis of digital traces such as geolocated movements, transactions, and user-generated content. Geo Big Data provide dynamic insights into tourist flows and experiences, supporting the transformation of destinations into smart, data-driven cities. This seminar proposes a theoretical and operational framework for using georeferenced data in tourism management, presenting data sources, practical applications, and a case study on the “GO!2025” project (Gorizia and Nova Gorica, European Capitals of Culture 2025).
TYPE OF RESEARCH –Quantitative
STAGE OF RESEARCH –Ongoing
For further information please refer to: seminars.dipsa@unibg.it