The Marketing LHab aims to become the academic reference point for local enterprises on both the strategic and operational dimensions of marketing in its broadest sense. Its mission is to establish itself as a central player in creating a collaborative ecosystem where businesses can thrive, supported by a renewed and advanced marketing culture grounded in scientific research.
To this end, the LHab provides companies with advanced methodological expertise and a stimulating research environment, helping them achieve success and sustainable growth through the design and implementation of effective, data-driven marketing strategies. The name “LHab” reflects this dual identity, combining Lab—a place of experimentation and innovation—with Hub—a center of connection and exchange. The LHab conducts in-depth studies, offers evidence-based training, disseminates academic research through events and other opportunities for interaction, and facilitates networking, all tailored to the specific needs of its partners.
Quantitative techniques (surveys)
Qualitative techniques (focus groups, group interviews, in-depth interviews)
Text mining (sentiment analysis, topic modeling)
Structured and unstructured secondary data analysis
Neuroscience methods (eye-tracking, facial expression analysis, EEG, and skin conductance)
Market Analysis and Research
Competitor and Customer Analysis
Business Planning
Market and Industry Trend Analysis
Growth Hacking
Brand Development and Management
Digital Business and Marketing
Media Mix and Omnichannel Strategy
Customer Engagement Strategy
Customer Operations Strategy (Customer Service, NPS, IVR, Chatbot)
Social Media Branding
Crisis Communication
Data Science
Media Relations